Welcome to our You Must Learn NLP Blog. We are putting this together to help share the value of NLP. So many people know NLP as a communication tool, or a personal growth field, or as a coaching modality.

In the past 24 years, what we have learned – above anything else – is that NLP is a hard concept to explain!! And this is because it is so extremely versatile! We have chunked our blog posts into 5 categories: NLP for Communication, NLP for Personal Growth, NLP for Business, NLP for Health and Using NLP with Others.

We know that our students that get the most out of learning NLP have a great understanding of how they will be able to use it in their life.

Our intention is for you to find so much value in NLP and it becomes a MUST for you to learn. We hope to see you in our NLP Classroom very soon!

Training Guide -w

NLP Training Guide

Thank you for downloading the NLP Training Guide – I have just sent it to your email, and you can grab it from here too. I’d love to take 90 seconds of your time with the below quick video.

I look forward to sharing more about our NLP Training with you soon. – Dr. Heidi

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Coach Prospectus – W

Coach Training Prospectus

Thank you for downloading the NLP Coach Training Prospectus – I have just sent it to your email, and you can grab it from here too. I’d love to take 90 seconds of your time with the below quick video.

I look forward to sharing more about our Coach Training with you soon. – Dr. Heidi

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

NeedsAssessment

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Email2

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

NLPbookdownload

You Must Learn NLP Download

Download Now

 

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Coachbook

Coach Book Download

Thank you for downloading our Coach book – I have just sent it to your email, and you can grab it from here too. I’d love to take 90 seconds of your time with the below quick video.

I look forward to sharing more about our Coach Training with you soon. – Dr. Heidi

 

 

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

NLP Training Guide

NLP Training Guide

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Coach Prospectus Download

Coach Training Prospectus

Thank you for downloading the NLP Coach Training Prospectus – I have just sent it to your email, and you can grab it from here too. I’d love to take 90 seconds of your time with the below quick video.

I look forward to sharing more about our Coach Training with you soon. – Dr. Heidi

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Finding Yourself with NLP

Finding Yourself with NLP

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

WhatIsNLP

What is NLP?

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Coach v Therapy

NLP Coaching vs. NLP Therapy

Upcoming Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training throughout the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Training Needs Assessment

Let’s chat!

If you are serious about learning NLP and have some questions, connect with one of our Trainers in a complementary Training Needs Assessment Zoom Call. On this call, we will discuss your intentions, desires, and needs to identify what training or workshops best meet your personal and professional goals.

Thank You

Thank you for letting us share NLP with you. It is our pleasure to help you learn, grow, and increase your knowledge of this amazing modality! 

Kind regards,
The NLP Worldwide Team 

All of our NLP Certification courses meet and exceed the minimum standards and international requirements including timeline and Ericksonian Hypnosis.

See our full training schedule

Level 1, NLP Practitioner:

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Level 1, NLP Practitioner:

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NLP Courses | Learn NLP Online

Level 1, NLP Practitioner:

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Level 1, NLP Practitioner:

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Internationally recognised
NLP Certification Training

Since 1994, The Worldwide Institutes of NLP have been offering NLP training through the world. All of our courses exceed the international minimum requirements of NLP and contain all required elements, including Timeline, Ericksonian Hypnosis and Coaching.

Our programs are all lead by one or both of our NLP Master Trainers – Dr. Heidi Heron & Laureli Blyth.

Discover Coaching Webinar

An online introduction to the Coaching modality Neuro Linguistic Programming

Online via Zoom

Are you serious about adding the most dynamic tools to your coaching toolbox?

 

The Discover Coaching workshop has been designed to help you know and understand what coaching is, and what it is not; for you to gain insights into the basics of a coaching profession so you can decide whether or not coaching is for you. 

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In this online introduction with one of the world’s most respected NLP & Coach Trainers you’ll learn:

  • Gain an understanding of the modality of Neuro Linguistic Programming as a Coaching Tool
  • Identify how you will personally benefit from learning NLP
  • Find out if you have the qualities of an exceptional coach
  • Watch a live NLP Coaching session and ask questions after about what happened and why
  • Learn how to become an ICF Accredited Coach with the NLP Worldwide Coach Certification Training Program
  • Ask questions in an open forum about coaching or NLP to Master Trainer & Master Certified Coach, Dr. Heidi Heron PsyD

About NLP & Our Coach Training:

Since 1994, we have been training the skills of Neuro Linguistic Programming, which is a creative and must-have modality for any coaches toolbox. At the cusp of the coaching boom, around 2006, we added our Coaching program and have developed one of the most comprehensive and robust Coach Training programs available anywhere.

Unlike many other trainings that add a small amount of NLP into their curriculum, our training is focused on developing coaching skills around your NLP toolbox. We have found this to be the most beneficial way to assist your clients to reach their long term outcomes in the simplest way possible.

We are steadily growing, developing and adapting to ensure that our students receive the most innovative and useful tools, techniques and strategies that are needed to achieve success.

 

Workshop Dates & Times: 

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    Introducing your Trainer – Dr Heidi Heron PsyD

    There’s no one better to share the world of Coaching with you than the esteemed Master Certified Coach, NLP Master Trainer and Doctor of Clinical Psychology, Dr Heidi Heron, PsyD. With over 20 years of NLP training experience and over 13,000 client hours, Dr Heidi is ranked #8 out of the Worlds Top 30 NLP Professionals, and in 2019, #17 out of the Worlds Top 30 Coaches by Global Gurus.

    Adding to her credentials, Dr Heidi is part of the Leadership Team of the NLP Leadership Summit, is a Director and Principal Trainer with NLP Worldwide, and runs her successful NLP Coaching and Therapy practice in Sydney, Australia. She is also the co-chairperson of the Australian Board of NLP, and co-author of the books 30 Days to NLP and You Must Learn NLP.

    ‘My passion is to help people who help people to be their best, most true and authentic self’.

    Coaching is unlocking a person’s potential to maximise their authenticity and best self.

    Workshop Dates & Times: 

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      Our Gift To You

      WHEN YOU REGISTER

      We want to share as much as we can about Coaching with NLP with you.

      Register Now and we will send you a e-copy of our book So, You Want to Be a Coach? Written by Dr. Heidi to demystify the coaching process.

      This book has been described as “one of the most honest views of becoming and working as a Life, Business, Executive Coach with NLP.” 

      We will email your eCopy with your workshop confirmation.

      How to Use NLP for Anger Management

      The base of Maslow’s Hierarchy of Needs is made up of what he considers our human basic needs; the physiology needs like water, food, warmth and rest and our security needs. Without these basic needs being met, there will be a sense of disorder in our lives. We may have our physiology needs met – but if innately we do not feel safe, we can never be truly free to express ourselves, be vulnerable, be loved or as Maslow puts it, attain self-actualisation.

      So, I pose a simple question for you that may or may not have simple ramifications.

      Are you safe?

      When we meet people who have anger, fears, phobias, anxiety, worry, depression, self-doubt, or a need for control we often find a deep-rooted lack of safety. Even when the person is physically safe in their present moment, the unconscious mind is working overtime to protect, secure and keep the person safe.

      This safety mechanism occurs in many ways. The most common are uncontrollable anger, excess physical weight, anxiety, fears and hypervigilance when no vigilance is needed.

      Parents who are overprotective are often missing internal safety themselves. Unfortunately, our children are continually learning from us, so not while we may be keeping our children safe we are teaching them to be overprotective of themselves and others. Ultimately, we cultivate the cycle to be stronger and repeated over time.

      If safety is a basic need, where does it come from and where does it go?

      Let’s look at our ancestors, all the way back to caveman days to just a few generations ago. My guess is that they were on-guard much of their lives. Looking out for wild animals, neighbouring villages, hostile allies, keeping their families, goods and properties safe. An ongoing need to be aware of immediate dangers would be enough to trigger our innate fight or flight response, constantly turning on our amygdala – engaging our adrenaline, cortisol levels to be ‘on guard’.

      Now, for most of us, we don’t have immediate danger within our present situation. However, we have the capacity and function to fight or flight at any moment. Our brain is wired to seek safety first, ask questions last.

      If you have been in situations in the past where you physical or emotional safety was under threat – even if for a moment or a perceived moment, this could be enough to trigger and create a program of constantly seeking safety. Luckily, when you learn NLP you will be gaining a variety of tools to reset your levels of safety and security, allowing your unconscious mind to relax and let you be safe without having to be on-guard all the time.

      Can you imagine what it would be like to simply feel safe, knowing that there is no imminent danger? Most likely, your choices will expand, your security will increase, confidence will boost and you will be able to step into a sense of freedom and ease that you’ve only dreamed about. By clearing unconscious patterns and boosting resources with NLP, you will be able to have this life. Finally, and forever. Safe.

      Working with an NLP Coach or Therapist to release your anger may be a good option – if so head to our nlpcoachfinder.com website to find the right coach to help you!

      Is NLP Good for Depression?

      Anxiety, depression, fears, addictions, instability – all of these mental health issues (and more), are created by a chemical reaction in your body which is triggered by a conscious or unconscious pattern. Generally, anything you might work with a psychologist or psychiatrist for in regard to mental health can be helped by NLP.

      A person’s mental healthiness is formed greatly during childhood and adolescent years, and as we progress through life, various environmental factors impact us too. I’m sure you’ve heard the saying “its not what happens to you but how you react to it that matters”. Largely, how you react is unconscious conditioning which releases chemicals into your system which create a response.

      Most people are not consciously aware of what their triggers are – it could be a smell, a thought, a colour, a sound – anything! And, there are somewhere around 2,000,000 bits of information coming into our awareness at any given moment, so it is unlikely that you would always be able to pinpoint what specifically is triggering an unresoureful state or emotion.

      A great thing about NLP, as you will learn, we don’t need to know what the triggers are and we don’t need to know what chemicals are being released. What we do need to know is what the emotional feeling is, and how you would rather unconsciously react instead.

      With the tools of NLP, you will better understand the various patterns you experience of emotions and behaviours. Additionally, you will learn how to recognise, communicate with and transform unresourceful patterns of thought, emotion, behaviour and beliefs. Using simple strategies, NLP will help you to take charge of your mental health to create a more healthy, robust and resilient mindset.

      If you suffer from depression, learning NLP will help you to take charge of your mind and get back in control of your emotions. If we could make learning NLP a requirement in life, we would! Be sure to take a look at our NLP Certification trainings for more information.

      Of course, working with an NLP Coach or Therapist to release the depression may be more for you – if so head to our nlpcoachfinder.com website to find the right coach to help you!

      Is NLP Good for Confidence?

      The confidence a person feels is an important factor in how they present themselves to the world. Generally, you have confidence about something that you do; for example, you might be confident that you can drive a car or confident to read a book, or confident to do you job. On the other hand, if you are not quite skilled at something or if you have conflicting beliefs about your skills you might have a lack of confidence. Examples of this may be – you don’t feel confident that you could climb Kilimanjaro, or you may not be confident to run a marathon or write a book.

      Sometimes a lack of confidence is based on a lack of skill; and rightly so. If I’ve never played the violin, I can’t be confident in my skills of playing it. Sometimes however, a lack of confidence comes from a limiting belief, missing value or other internal conflict.

      To build confidence with NLP, you will first need to get specific on what kind of confidence it is and then identify what stops or blocks you from having confidence in that area of life. NLP contains many tools to help you to change beliefs, align values and even clear conflict that may be standing in your way. You can even build or add extra resources you may need to boost your confidence, like self-belief, tenacity, resilience or self love.

      Additionally, NLP is based on modelling. If there is an aspect in your life that you are confident about, we can map across your confidence from that aspect of life onto another. This may come in handy if you lack confidence to ask a girl (or a guy) out on a date, but you have confidence to ask a stranger for directions.

      You are in charge of your mind – so, when you get your mindset right about your confidence, anything becomes possible!

      The skills you will gain from learning NLP will teach you how to harness your own confidence in so many aspects of life. If we could make learning NLP a requirement in life, we would! Be sure to take a look at our NLP Certification trainings for more information.

      Of course, working with an NLP Coach or Therapist to boost your confidence may be more for you – if so head to our nlpcoachfinder.com website to find the right coach to help you!

      How to Use NLP to Quit Smoking

      If you got 10 minutes every few hours, or even a few times a day to relax, chill-out, disconnect, breathe deeply and take a break; why would anyone give that up?  Most people wouldn’t – unless it had a cigarette on the end of it.  Yet, with all of the knowledge available today about the negative effects of smoking, so many people still do it.

      Addictions, habits and behaviours such as smoking are fairly easy to change with NLP. The trick – we don’t treat smoking we treat the benefits you get from smoking and address the habit.

      The unconscious mind is an interesting thing. It not only stores all of our memories and emotions, it is tremendously easy to program and re-program. It works best with repetition and habits – which is why the act of smoking is so easy to create a habit of. This also means, that it can be an easy habit to break too.

      But, its not just the habit – that’s actually the easy part we can do with NLP. You will learn how to change the coding of your unconscious mind so we can begin to rewire how you think, feel and act toward a cigarettes and smoking. This also seems to change or re-route the nicotine in the brain, cutting off any cravings or symptoms of cravings. This in turn creates a halt in the behavioural habit.

      The more important aspect of any addiction is looking at the meaning and belief that has been put on smoking. If smoking means ‘taking a break’, or ‘gathering my thoughts’ or ‘disconnecting from life’, we use our NLP skills first identify how you want to achieve these things instead of smoking. If someone is about to lose their ability to relax a few times a day, do you really think they are going to quit smoking? No.

      As a Coach working with people to quit smoking, we identify a persons desired state – and not just “I want to quit smoking”, its often more involved than that. We want to know what life is going to be like smoke-free. Then we will use our NLP techniques to change old beliefs, build resources and create a mind frame-work to not only remove smoking from their unconscious awareness, but to ensure they don’t miss out on any of the positive benefits smoking provided them in the first place.

      If you are looking for a Coach to help you quit smoking – head to our nlpcoachfinder.com website for a listing of our best NLP Coaches and Therapists.

      Why do Some Coaches Use NLP?

      If you are a manager, leader, owner, sales professional or anyone who leads, influences or motivates others, then developing Coaching Skills could be an imperative skill you pick up from NLP.

      The NLP Communication Model that you will learn is a key factor in your coaching skills – it will help you to understand why people are different from each other and require individual coaching styles. These days, coaching in the workplace is not a formal, sit-down performance based process; it is an ongoing conversation which continually up-skills, checks-in and upgrades competency. A manager who does not have sound coaching skills cannot effectively lead individuals or teams to success; they can merely manage tasks and deadlines.

      Coaching comes in many different forms, and from NLP what you will be gaining is a day-to-day capability of understanding the people around you and using their strengths and overcoming weaknesses to excel past personal and professional goals. If you want to be the best leader you can be, further developing your coaching skills will not only set your team up for more success, you will be fostering growth in others that will set you far apart from your colleagues.

      If you are looking to become a coach yourself – either in the workplace or as an independent Life, Business or Executive coach – the skills of NLP will be gold for you and your clients. When you have access to the leading tools in enhancement and change, you can then address the unconscious blocks and barriers which may ultimately be keeping your client from success.

      By delving into the deeper structure of a persons psyche you will be helping to harness the absolute best in them while clearing out old patterns which are no longer serving your clients present needs.

      To learn more about how you can add skills into your toolbox as a coach be sure to research our Coach Certification trainings.

      How Neuro Linguistic Programming Helps with Life Coaching

      Not so long ago, when someone mentioned a Coach, people thought about sports. Then the introduction of Executive Coaches evolved and eventually Life Coaches. It is now a field on its own and more and more people are seeking the guidance of a Coach.

      NLP, although originally modelled on psychotherapy, has the foundation for a strong and robust coaching modality. While some schools merely add in a few of the communication tools, NLP is the only tool we teach to our NLP Coaches.

      You see, most traditional coaching schools teach a format that helps a Coachee to identify what they want and the steps necessary to get there; the Coach then provides motivation and accountability to the Coachee. Often, the Coaches are taught that if emotions or psychological barriers come up, they should refer the client on to a therapist.

      NLP goes many steps above and beyond this. NLP is focused on the whole person, starting with their unconscious mind. It is the unconscious mind that truly drives a person to success.

      First, NLP contains a Communication Model that outlines how a person filters information, skills to become more sensory aware of what your client is saying (and not saying), tools to build a supportive rapport, and questioning techniques to uncover what may be hidden from the conscious mind, including beliefs, emotions, and other barriers that may hold a person back.

      Secondly, after using the communication skills of NLP as a Coach, you will then have an arsenal of tools available to you to create goals that are well-formed in idea, belief, emotion, structure, and execution; to help to build any resources, attitudes, attributes, or skills that are needed; and to help clear any interferes to success that may come up.

      As a Coach, you can use your NLP skills in any type of Coaching situation: personal, life, executive, corporates team, group, sporting—you name it! Your NLP skills will give you the resources to assist your clients to obtain and even go beyond their goals. And, at the same time, the skills and resources you are helping them to access and build are transferable to every aspect of life.

      Coaching sessions with NLP are very similar to traditional Coaching: you can work with people in individual sessions, or you can create packages. The most common package we see to achieve a goal is 3-6 months, but that could be expanded depending on the breadth of a goal or outcome.

      To become an NLP Coach, there is no pre-requisite learning or experience needed. Our full NLP Coach Certification program takes approximately 12 months to complete and our Online Coach Certification requires 6 months; and you will start working with clients well before then as you practice and refine your NLP Coaching skills.

      How is NLP Useful in Successful Selling?

      Are you a good listener, are you conscientious, persistent, coachable, respectful, positive, passionate, resilient, personable and fairly independent? If so – you will be a great salesperson.

      According to entrepreneur.com, these are the top qualities of an exceptional salesperson. With these traits in abundance, you will be a sales machine – with personal qualities that make you likeable, approachable and knowledgeable!

      If you want to further develop your sales abilities, then NLP will help you with that.

      One thing NLP is known for is modelling excellence. When you know the makeup of an exceptional salesperson, you can use your NLP skills to access or create, amplify and enhance these qualities within yourself.

      Not only that, NLP will teach you skills to quickly build rapport with anyone, ask questions to truly identify needs, objections and desires, tools to identify a persons’ buying strategy and even influential language that will speak more directly to your customer or potential customers unconscious mind and needs.

      One thing that NLP cannot to – NLP cannot make someone buy something they don’t want or need. So, it isn’t a manipulation tool or hypnotic sales process. If someone doesn’t want to buy something in general, or from you specifically then they won’t. However, if a person is looking for or contemplating a purchase of what your product or service is, by using your NLP skills within your sales approach, you will be more likely to make a sale.

      In a recent NLP sales training we conducted in Singapore with a commercial real estate company, their sales team was able to increase sales by nearly 40% the quarter after they implemented new NLP strategies within their communication and sales process.

      So, when you learn NLP you will be able to use your new tools in two ways. First, as a set of strategies to help you to personally develop and enhance the qualities of a great salesperson. And second, to understand and use the psychology of your customers to sell to them in the way they need to be sold to. When you do this, it won’t feel like they are being sold to – instead, they will be selling to themselves.

      After all, who really likes to be sold to?